The proposed development is considered to be contrary to Policy BE1 of the North York Moors Local Plan which states that development within Conservation Areas will be required to preserve or enhance the character and appearance of the Area. Alterations should be sympathetically designed including the use of traditional materials and traditional construction methods. The proposed development, by reason of the overly decorative design and use of non-traditional materials and construction is considered to create an unsympathetic alteration to the detriment of the character and appearance of the Robin Hood's Bay Conservation Area.